Shezzif — Building a Marketplace for Event Planning
Rebuilding Shezzif’s event marketplace into an intuitive, bundle-first MVP.
✨ From a complex, offline process → to “Event in a click”
✨ Reduced decision-making by introducing smart vendor bundles
✨ Designed the full MVP solo — UX, UI, branding + animations
✨ Shifted the original modal-based flow to a clearer, full-page experience
✨ Reduced decision-making by introducing smart vendor bundles
✨ Designed the full MVP solo — UX, UI, branding + animations
✨ Shifted the original modal-based flow to a clearer, full-page experience
Problem
The event–creation flow was long and confusing. New users didn’t understand how to get started, abandoned early, and never reached real value — hurting activation and sales.
`Plum' before 'Shezzif'
`Plum' before 'Shezzif'
Opportunity
Create a simple, guided “event bundle” process that removes cognitive load and gets users to a complete event quickly.
Research Findings
Research questions were:
1. How do people get decision when planing an event?
2. What is the most stressing them out?
3. What are thy search for first?
The insights:
🧠 Budget comes first
🎛 מחסור בשקיפות גורם להם לנטוש.
🎁 משתמשים רוצים שילוב Vendors מוכן מראש כדי לא לבזבז זמן.
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Users don’t want to build an event, they want a ready combination they can trust
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MVP Strategy
Together with the product manager we simplified the entire flow around Smart Bundles — pre-curated sets of vendors that match the user’s budget and event type.
Less decisions → faster checkout
Reassurance → testimonials + transparent pricing
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Design Approach:
A clean marketplace that feels simple, joyful, and trustworthy — even for big purchases.
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Location and bundles page
UX Improvement: From Modal → Full Page
After releasing the product to the market and performing usability testing we gained a few key insights:
1st Insight
Modal window for purchsing is not. the right chose, because it is not scalable
Announce modal
Form fill modal
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A modal isn’t a modal if the user is scrolling.
The fix: give the flow a real home.
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2nd Insight:
Once the user "purchases a bundle", they are faced with questions such as:
"How flexible is this bundle? How can we make changes to food/music?"
Final Product
What launched:
✨ Fully responsive MVP
✨ Bundle-first flow
✨ Testimonials integrated into homepage
✨ Pricing transparency + comparison
✨ Branded illustrations + micro animations
Outcome
✨ Reduced decision friction across the flow
✨ Faster onboarding and simpler event creation
✨ First packages purchased successfully
✨ Ready for next iteration + marketing integration
✨ Faster onboarding and simpler event creation
✨ First packages purchased successfully
✨ Ready for next iteration + marketing integration
