Over the past five years, I’ve grown as a designer through projects across different industries and countries, focusing on turning complex challenges into simple, human-centered experiences that make a real impact.
2024
Return to Israel
After returning to Israel, I joined AGL and began working with Airwayz — a startup shaping the future of urban air mobility. This year marked a forward-looking chapter, exploring innovative systems for managing large-scale drone operations.
2023
Working Overseas
I worked at Liquid Interactive in Australia, designing a design system, an application, and CRM tools for child-safety teams. A year of global collaboration that expanded my perspective on product design.
2022
First Solo Design Experience
I led the design of a B2B2C MVP for a startup — from concept to delivery. This was a defining leap in my career, taking full ownership of product decisions and user experience.
2021
UX/UI Training
While working at a software company, I formally studied UX/UI. I practiced user research, translated insights into interface solutions, and refined UX copy to improve product clarity and experience.
2020
Building Something New
I built my first online platform to boost brand visibility and sales. This project sparked my curiosity for UX/UI and set me on the path toward digital product design.
2019
Fashion Venture: Once Twice 1992
I co-founded a fashion brand, creating clothing and accessories collections sold in local fashion markets. It taught me teamwork, creativity, and what it means to build something from the ground up.
2018
Early Interest in Art & Design
I studied fashion, gaining skills in research, color theory, and composition — and learning how to design for real people and real needs. These foundations shaped the way I approach product design today.
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